Why Press Releases Matter for Travel & Hospitality
Travelers research destinations and accommodations extensively before booking. Media coverage on major outlets creates the excitement and trust that converts browsers into guests. Press release distribution for travel delivers measurable results.
Drive direct bookings: Media coverage on major outlets drives travelers directly to your website, reducing dependence on OTAs (Expedia, Booking.com) and their commission fees. Direct bookings from press coverage have higher margins and lead to stronger guest relationships.
Build destination authority: Hotels and resorts featured on Yahoo Finance and Business Insider are perceived as premium destinations. Media coverage positions your property alongside luxury and notable brands, elevating your perceived quality and justifying premium rates.
Improve travel SEO: Press releases generate backlinks from DR 70+ news domains. This improves rankings for keywords like '[destination] hotel', 'best resorts in [location]', and '[city] luxury accommodation' — high-intent searches from travelers ready to book.
Attract travel media and influencers: Press releases put your property on travel writers' and influencers' radar. Travel journalists monitor press releases for story ideas, and media coverage creates opportunities for editorial features, reviews, and influencer visits.
Best Types of Press Releases for Travel & Hospitality
Travel and hospitality press releases should inspire and inform. These formats generate the most media coverage and booking activity.
1. New Property or Renovation Reveal
Announce new hotel openings, major renovations, or property redesigns. Include details about design concept, amenities, room types, and opening dates.
Example headline: Boutique Hotel Collection Opens 120-Room Oceanfront Resort in Tulum, Featuring Rooftop Infinity Pool and Farm-to-Table Restaurant
2. Seasonal Package or Experience Launch
Share unique seasonal packages, curated experiences, or special offers. Focus on what makes the experience unique and worth traveling for.
Example headline: Mountain Lodge Introduces Exclusive Northern Lights Viewing Package with Private Observatory and Gourmet Dining Experience
3. Award or Ranking Achievement
Announce travel awards (AAA Diamond, Michelin Key, Conde Nast Readers' Choice), TripAdvisor recognition, or industry rankings. Third-party validation is powerful in travel.
Example headline: Historic Downtown Hotel Named Best Boutique Hotel in North America by Conde Nast Traveler Readers' Choice Awards
4. Sustainability or Wellness Initiative
Share eco-tourism certifications, sustainability programs, or wellness offerings. Conscious travel is increasingly newsworthy and attracts values-driven travelers.
Example headline: Eco-Resort Achieves Carbon-Neutral Certification, Launches Immersive Rainforest Conservation Program for Guests
5. Partnership or Event Announcement
Announce partnerships with airlines, chef collaborations, music festivals, or cultural events hosted at your property.
Example headline: Luxury Resort Partners with Michelin-Starred Chef for Exclusive Pop-Up Dining Series Running Through Summer 2026
How to Write a Travel & Hospitality Press Release
Travel press releases should transport readers to your destination. Follow these guidelines to create press releases that inspire bookings.
1. Paint a vivid picture
Use descriptive language that helps readers imagine the experience. Describe views, atmospheres, flavors, and unique moments. Travel press releases should make readers want to be there.
2. Include booking details and pricing
Include rate ranges, booking windows, package inclusions, and reservation links. Make it easy for inspired readers to immediately book or inquire. Travel journalists also need these practical details for their coverage.
3. Attach stunning photography
Professional photography of your property, rooms, dining, and surroundings dramatically increases media pickup. Travel editors receive hundreds of pitches — stunning visuals make yours stand out.
4. Highlight unique differentiators
Focus on what makes your property or experience unique — architectural heritage, culinary programs, adventure activities, cultural immersion, or exclusive access that travelers cannot get elsewhere.
5. Include guest experience quotes
Include a quote from your GM, chef, or experience director that conveys passion for hospitality and the guest experience. Authentic enthusiasm is more compelling than marketing speak.
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Get Featured TodayBest Distribution Channels for Travel Press Releases
Travel press releases need to reach potential guests, travel planners, and travel media. These channels deliver the best results for hospitality businesses.
Major News & Lifestyle Outlets (Yahoo Finance, AP News, MSN)
Coverage on major outlets reaches affluent travelers who plan trips based on media recommendations. CoveragePush distributes to 500+ outlets including all major platforms.
Travel & Lifestyle Publications
Publications like Travel + Leisure, Conde Nast Traveler, and Lonely Planet reach travelers actively planning trips. Coverage here drives direct bookings from highly qualified audiences.
Regional & Destination Media
Local tourism publications, destination guides, and regional media reach travelers researching specific destinations. This coverage drives bookings from people already interested in your area.
Google News & Travel Search
Getting indexed in Google News ensures your press release appears when travelers search for destinations, hotels, and experiences in your location, providing long-term booking generation.
Press Release Distribution Packages for Travel & Hospitality
Compare press release distribution packages to find the right fit for your travel & hospitality business. All packages include a professionally written article, permanent media placements, and a full report with links.
| Feature | Starter | Growth | Authority | Ultimate |
|---|---|---|---|---|
| Price | $299 | $599 | $799 | $999 |
| News Outlets | 200+ | 300+ | 300+ | 400+ |
| Max Domain Authority | 69 | 88 | 94 | 94 |
| Google News Indexed | — | ✓ | ✓ | ✓ |
| Business Insider & AP | — | — | ✓ | ✓ |
| AI Visibility Boost | — | ✓ | ✓ | ✓ |
| Article Written for You | ✓ | ✓ | ✓ | ✓ |
| "As Seen On" Badge | ✓ | ✓ | Premium | Premium |
| Delivery Time | 5 days | 5 days | 7 days | 7 days |
One-time payment. No subscriptions or recurring fees.
Expected Results for Travel & Hospitality Press Releases
Press release distribution delivers measurable outcomes for travel businesses across bookings, brand awareness, and digital visibility.
Travel & Hospitality Press Release Distribution FAQ
Is press release distribution effective for hotels and resorts?
Yes, press release distribution is highly effective for hotels and resorts. It drives direct bookings (avoiding OTA commissions), builds brand authority, improves travel SEO, and attracts travel media and influencer coverage. Properties with media presence on major outlets consistently report higher occupancy rates and average daily rates.
How much does press release distribution cost for travel businesses?
Travel press release distribution costs $299 to $999 per release. CoveragePush offers packages starting at $299 that include placement on Yahoo Finance, Business Insider, AP News, and 500+ outlets. The ROI from direct bookings alone typically exceeds the investment.
What travel topics make good press releases?
The best travel press release topics include new property openings, seasonal packages, award announcements, chef collaborations, sustainability initiatives, and unique guest experiences. Property opening and award announcements generate the most media coverage.
Do press releases help hotels reduce OTA dependence?
Yes, press releases drive direct bookings through improved brand visibility and SEO. When travelers discover your property through media coverage, they are more likely to book directly through your website rather than through OTAs, saving 15–25% in commission fees per booking.
How often should hotels distribute press releases?
Most hotels and resorts benefit from 2–3 press releases per month, timed around seasonal packages, events, renovations, and award announcements. Consistent distribution builds ongoing travel media relationships and cumulative SEO benefits.
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