Why Press Releases Matter for E-commerce Brands
Online shoppers are increasingly cautious about buying from unfamiliar brands. Media coverage on trusted news outlets creates the social proof and trust signals that overcome purchase hesitation. Press release distribution for e-commerce delivers measurable results across conversion rates, SEO, and brand awareness.
Increase conversion rates: Adding an 'As Seen On' section with Yahoo Finance, Business Insider, and AP News logos to your product pages and checkout flow increases conversion rates by establishing instant brand credibility with first-time visitors.
Boost product page SEO: Press releases generate high-authority backlinks from DR 70+ news domains. This improves rankings for product keywords like 'best [product type]' and '[brand] reviews' — driving organic traffic that converts at higher rates than paid ads.
Attract retail and wholesale partners: Retail buyers and wholesale distributors evaluate brands based on media presence. E-commerce brands with press coverage in major outlets are more likely to secure partnerships with marketplaces, retailers, and corporate buyers.
Drive seasonal and launch traffic: Press releases timed around product launches, seasonal collections, and holiday sales generate immediate media coverage and social sharing that drives traffic spikes when they matter most for revenue.
Best Types of Press Releases for E-commerce
Strategic press releases drive traffic, conversions, and brand authority for online stores. These formats generate the most media coverage and revenue impact for e-commerce brands.
1. New Product or Collection Launch
Announce new products, seasonal collections, or product line extensions. Focus on unique features, pricing, and the problem your product solves for customers.
Example headline: Sustainable Fashion Brand EcoWear Launches Zero-Waste Activewear Collection Made from 100% Recycled Ocean Plastic
2. Brand Partnership or Collaboration
Announce collaborations with influencers, brands, or designers. Partnership press releases generate coverage from both brands' audiences, doubling your reach.
Example headline: Premium Skincare Brand GlowLab Partners with Celebrity Dermatologist for Limited Edition Anti-Aging Collection
3. Business Growth Milestone
Share revenue milestones, customer counts, or expansion news. Growth stories attract media attention and build confidence with potential customers and investors.
Example headline: DTC Supplement Brand VitaBoost Hits $10 Million in Annual Revenue, Expands to 15 International Markets
4. Sustainability or Social Impact Initiative
Share your brand's sustainability efforts, charitable initiatives, or social impact programs. This resonates with values-driven consumers and generates positive media coverage.
Example headline: Outdoor Gear Company TrailCo Announces 1% for the Planet Commitment, Donating All December Revenue to Conservation
5. Industry Award or Recognition
Announce product awards, industry accolades, or review site recognition. Third-party validation is especially powerful for e-commerce brands building trust with new customers.
Example headline: Home Tech Startup SmartNest Wins CES 2026 Innovation Award for AI-Powered Home Climate System
How to Write an E-commerce Press Release
E-commerce press releases should drive both media coverage and customer action. Follow these tips to create press releases that generate sales and brand awareness.
1. Lead with what makes your product unique
Journalists cover products that are genuinely different. Highlight unique selling propositions — innovative materials, proprietary technology, unprecedented pricing, or a compelling brand story that sets you apart from competitors.
2. Include pricing and availability
Unlike other industries, e-commerce press releases should include pricing, launch dates, and where to buy. This makes your press release immediately actionable for both journalists and potential customers.
3. Provide high-quality product images
Include professional product photography and lifestyle images. Visual press releases get significantly higher media pickup rates, especially from lifestyle, fashion, and product review publications.
4. Add social proof and customer data
Include customer review scores, sales figures, waitlist numbers, or pre-order data. Concrete proof of customer demand makes your press release more compelling to journalists covering consumer products.
5. Include a direct purchase link
End your press release with a clear link to your product page or website. Make it easy for readers who discover your product through media coverage to immediately make a purchase.
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Get Featured TodayBest Distribution Channels for E-commerce Press Releases
E-commerce press releases need to reach consumers, retail buyers, and product media. These channels deliver the best results for online brands.
Major News & Business Outlets (Yahoo Finance, AP News, Business Insider)
Coverage on major outlets builds brand legitimacy and provides powerful 'As Seen On' logos for your website. CoveragePush distributes to 500+ outlets including all major business and consumer media platforms.
Product Review & Lifestyle Publications
Publications like Mashable, Wirecutter, and niche product blogs drive direct sales through product coverage and reviews. Coverage here reaches consumers actively researching purchases.
Industry & Retail Trade Media
Publications like Retail Dive, eMarketer, and Modern Retail reach retail buyers, distributors, and industry professionals. Coverage here opens wholesale and marketplace partnership opportunities.
Google Shopping & AI Search
Press coverage improves your brand's presence in Google Shopping results and AI-powered search recommendations. When AI assistants recommend products, brands with media presence are favored.
Press Release Distribution Packages for E-commerce
Compare press release distribution packages to find the right fit for your e-commerce business. All packages include a professionally written article, permanent media placements, and a full report with links.
| Feature | Starter | Growth | Authority | Ultimate |
|---|---|---|---|---|
| Price | $299 | $599 | $799 | $999 |
| News Outlets | 200+ | 300+ | 300+ | 400+ |
| Max Domain Authority | 69 | 88 | 94 | 94 |
| Google News Indexed | — | ✓ | ✓ | ✓ |
| Business Insider & AP | — | — | ✓ | ✓ |
| AI Visibility Boost | — | ✓ | ✓ | ✓ |
| Article Written for You | ✓ | ✓ | ✓ | ✓ |
| "As Seen On" Badge | ✓ | ✓ | Premium | Premium |
| Delivery Time | 5 days | 5 days | 7 days | 7 days |
One-time payment. No subscriptions or recurring fees.
Expected Results for E-commerce Press Releases
Press release distribution delivers measurable outcomes for e-commerce brands across sales, SEO, and brand awareness metrics.
E-commerce Press Release Distribution FAQ
Is press release distribution worth it for small e-commerce brands?
Yes, press release distribution is especially valuable for small e-commerce brands that need to build credibility quickly. Media coverage on major outlets like Yahoo Finance and AP News levels the playing field against established competitors, providing trust signals that convert hesitant first-time buyers into customers.
How much does press release distribution cost for e-commerce?
E-commerce press release distribution typically costs $299 to $999 per release. CoveragePush offers packages starting at $299 that include placement on Yahoo Finance, Business Insider, AP News, and 500+ outlets. This is far more cost-effective than traditional PR agencies and delivers measurable SEO and branding benefits.
What e-commerce announcements make good press releases?
The best e-commerce press release topics include new product launches, brand collaborations, revenue milestones, sustainability initiatives, industry awards, seasonal collections, and marketplace expansion. Product launches with unique angles (innovative materials, social impact, celebrity collaborations) generate the most media coverage.
Do press releases drive direct sales for e-commerce?
Press releases drive sales both directly and indirectly. Direct traffic from media placements generates immediate orders, while the SEO benefits from high-authority backlinks improve organic rankings long-term. The biggest revenue impact often comes from adding 'As Seen On' trust badges to your website, which increases conversion rates across all traffic sources.
How do press releases improve e-commerce SEO?
Each press release placement creates backlinks from high-authority news sites, boosting your domain rating and organic rankings. For e-commerce, this means better visibility for product keywords, category terms, and branded searches — driving free organic traffic that compounds over time unlike paid advertising.
How often should e-commerce brands distribute press releases?
Most successful e-commerce brands distribute 2–4 press releases per month, timed around product launches, seasonal campaigns, partnership announcements, and growth milestones. Consistent distribution builds cumulative SEO benefits and maintains ongoing media presence that drives both traffic and conversion rates.
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