Why Press Releases Matter for Construction Companies
Property owners, developers, and government agencies choose construction firms based on reputation and proven capability. Media coverage on major news outlets creates the credibility that separates winning firms from the competition. Press release distribution for construction delivers measurable results.
Win larger, more profitable contracts: When developers and property owners evaluate construction firms, media presence signals stability and capability. Construction companies featured on Yahoo Finance and AP News are perceived as more established and trustworthy — qualities that win competitive bids for major projects.
Improve construction SEO: Press releases generate backlinks from high-authority news domains (DR 70+). This improves rankings for keywords like '[city] general contractor' or 'commercial construction company near me' — the exact searches that property owners use to find contractors.
Attract top subcontractors and talent: Skilled tradespeople and project managers want to work for firms with strong reputations. Media coverage signals company growth and stability, helping you recruit and retain the best construction professionals in a competitive labor market.
Build developer and GC relationships: Developers, general contractors, and construction managers notice firms with media presence. Press coverage opens doors to subcontracting opportunities, preferred vendor lists, and long-term construction partnerships.
Best Types of Press Releases for Construction Companies
Construction companies can generate media coverage at every stage of growth. These press release formats work best for contractors, builders, and construction firms.
1. Major Project Completion
Announce completed projects with details about scope, value, timeline, challenges overcome, and community impact. Include professional photography of the finished project.
Example headline: Regional Contractor Completes $45 Million Mixed-Use Development in Downtown Denver, Creating 200 Residential Units
2. New Contract Award
Share news about winning major contracts or being selected for high-profile projects. Include project details, expected timeline, and how it fits your company's expertise.
Example headline: BuildRight Construction Awarded $30 Million Healthcare Facility Contract for New Regional Hospital Expansion
3. Company Growth & Expansion
Announce new office openings, market expansion, fleet additions, or significant equipment investments that demonstrate company growth and capability.
Example headline: Pacific Construction Group Opens Third Regional Office, Expands Commercial Division with $5 Million Equipment Investment
4. Safety Milestone or Award
Share safety record achievements, OSHA recognition, or industry safety awards. Safety press releases build trust with clients and demonstrate operational excellence.
Example headline: ABC Contractors Achieves 1 Million Work Hours Without Lost-Time Incident, Receives AGC National Safety Award
5. Sustainable Building or Innovation
Announce green building certifications, sustainable construction practices, or innovative building technology implementations. Sustainability stories generate strong media interest.
Example headline: GreenBuild Constructors Completes First Net-Zero Commercial Building in Texas Using Mass Timber Construction
How to Write a Construction Press Release
Construction press releases should showcase capability, reliability, and innovation. Follow these guidelines to create press releases that win attention from developers, clients, and media.
1. Lead with project scale and impact
Include dollar values, square footage, unit counts, and community impact data. Journalists and potential clients respond to specific numbers that demonstrate your firm's capability and the project's significance.
2. Include professional project photography
Before-and-after photos, aerial shots, and progress images dramatically increase media pickup. Visual content tells the construction story better than text and makes your press release stand out.
3. Highlight safety and quality records
Include safety statistics, quality certifications (ISO, LEED), and any industry awards. Clients and insurance carriers value these metrics, and journalists see them as credibility markers worth mentioning.
4. Mention team expertise and certifications
Include relevant licenses, certifications, years of experience, and team qualifications. This builds confidence with potential clients who need assurance that your team can handle complex projects.
5. Add community and economic impact
Include job creation numbers, local subcontractor involvement, and community benefits. Journalists are more likely to cover stories with clear community impact, and local media actively seeks this angle.
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Get Featured TodayBest Distribution Channels for Construction Press Releases
Construction press releases need to reach developers, property owners, and industry decision-makers. These channels deliver the best results for construction companies.
Major Business Outlets (Yahoo Finance, AP News, Business Insider)
Coverage on major business outlets builds the strongest credibility with developers, property owners, and institutional clients. CoveragePush distributes to 500+ outlets including all major business media platforms.
Construction & Real Estate Industry Media
Publications like Construction Dive, ENR (Engineering News-Record), and Building Design + Construction reach industry professionals who influence project awards and partnerships.
Local Business & Regional Media
Local business journals, city publications, and regional news outlets reach property owners, developers, and community stakeholders in your market. Local construction coverage generates direct bid invitations.
Google News & Business Search
Getting indexed in Google News ensures your press release appears when developers search for construction companies, project types, and building expertise in your region.
Press Release Distribution Packages for Construction
Compare press release distribution packages to find the right fit for your construction business. All packages include a professionally written article, permanent media placements, and a full report with links.
| Feature | Starter | Growth | Authority | Ultimate |
|---|---|---|---|---|
| Price | $299 | $599 | $799 | $999 |
| News Outlets | 200+ | 300+ | 300+ | 400+ |
| Max Domain Authority | 69 | 88 | 94 | 94 |
| Google News Indexed | — | ✓ | ✓ | ✓ |
| Business Insider & AP | — | — | ✓ | ✓ |
| AI Visibility Boost | — | ✓ | ✓ | ✓ |
| Article Written for You | ✓ | ✓ | ✓ | ✓ |
| "As Seen On" Badge | ✓ | ✓ | Premium | Premium |
| Delivery Time | 5 days | 5 days | 7 days | 7 days |
One-time payment. No subscriptions or recurring fees.
Expected Results for Construction Press Releases
Press release distribution delivers measurable outcomes for construction companies across bid opportunities, SEO, and brand credibility metrics.
Construction Press Release Distribution FAQ
Is press release distribution effective for construction companies?
Yes, press release distribution is highly effective for construction companies. It builds credibility with developers and property owners, improves local SEO for contractor keywords, and creates a media portfolio that strengthens bid proposals. Construction firms with media presence on major outlets consistently report winning larger, more profitable contracts.
How much does press release distribution cost for construction companies?
Construction press release distribution costs $299 to $999 per release. CoveragePush offers packages starting at $299 that include placement on Yahoo Finance, Business Insider, AP News, and 500+ outlets. This is significantly more cost-effective than construction-focused PR firms charging $3,000–$8,000 per month.
What construction news makes a good press release?
The best construction press release topics include major project completions, new contract awards, company expansion, safety milestones, sustainable building achievements, equipment investments, and industry awards. Project completion press releases with professional photography generate the most media coverage.
Do press releases help construction companies get more bids?
Yes, press releases directly improve bid opportunities. Developers and property owners monitor industry news and are more likely to invite well-known firms to bid. Media coverage also improves your Google rankings for construction keywords, making it easier for potential clients to find your company when searching for contractors.
How do press releases improve construction SEO?
Each press release placement on a high-authority news site creates backlinks that boost your domain rating and search rankings. For construction companies, this improves visibility for keywords like '[city] general contractor' or 'commercial construction company' — driving organic leads from property owners and developers searching for contractors.
How often should construction companies send press releases?
Most construction companies benefit from 1–2 press releases per month. Key moments include project completions, contract awards, company milestones, safety achievements, and team growth. Companies with active project pipelines should distribute more frequently to maintain consistent media presence and build cumulative SEO benefits.
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